Over 2008 and 2010, we were deeply involved with a planning application for a four-turbine wind farm near Milford Haven for the Dutch-owned wind energy company Infinergy as part of its plans to develop a presence in the UK.
Quadrant provided overall communications advice and delivery, capitalising on local knowledge and contacts to enhance Infinergy's central PR operation. We orchestrated a comprehensive local PR campaign, feeding milestone stories through to key reporters, and wrote the copy for a number of newsletters and briefing sheets. We recommended and set up one-to-one briefings/meetings with political influencers, residents and local community representatives.
Finally, we identified and recommended locations for a series of public consultation exhibitions, promoted them, and participated in a widespread local community consultation exercise which included door-to-door visits to carry out doorstep interviews with local residents.
The planning application was granted in May 2010, in the face of minimal opposition, proving that the objectives of the communications activity – to generate understanding of the project, the need for it and the suitably of its location – were comprehensively met.