SO YOU WANT TO BE IN CORPORATE COMMUNICATIONS
Thursday 27 January 2005
If you enjoy variety in your job, have excellent communication skills and have a creative mind, matching your skills to meet different communications needs, then a career in corporate communications could be for you.
Nicola Roberts, senior account director at Quadrant, an independent corporate communications company, with its head office in Cardiff has been working in the industry for over nine years.
A communications studies graduate, she started work as an account executive in a public relations agency, before moving to the National Youth Orchestra of Great Britain as a marketing and PR co-ordinator, and finally moving back to the agency environment at Quadrant, where she heads up a team of public relations and marketing experts, copywriters and event managers, working alongside the in-house camera crew and production team.
She said: "One day you could be event organising a launch party and the next day, you could be writing a marketing plan or out of the office, on location overseeing a video shoot. I love the variety and excitement that's involved in my job.
"Corporate communications also involves developing good relationships with the media and networking at various business events, which can be glamorous, but working in this industry is not for the faint hearted, it's physically and mentally demanding. Hours can be long and stress levels high, but it's also extremely rewarding and enjoyable!
"To enter the industry, a good degree is a must, and there is also an increasing emphasis on gaining professional qualifications, such as the CAM certificate which I hold for Communications, Advertising and Marketing. Also, the experience you gain while doing the job is invaluable."