Public Relations | Video Production | Event Management | Quadrant

EUROPEAN PARLIAMENT RADIO CONTRACT WIN


Sunday 20 March 2005

EUROPEAN PARLIAMENT RADIO CONTRACT WIN

Media and communications company Quadrant has been chosen by the European Parliament to provide radio news reports and other radio programming about the activities of MEPs and the Parliament to radio stations throughout the United Kingdom.

The service, provided free to all UK radio stations, will be supplied from the European Parliament in Strasbourg and Brussels by Quadrant's expanding broadcast division.  To do this, the company has recruited two additional members of staff.

Patricia Kelly becomes Quadrant's resident correspondent in Brussels.  An experienced journalist, Patricia was formerly CNN's European correspondent and has wide experience of both radio and TV reporting for BBC, SKY and other Europeans broadcasters.

Tamara Thiessen becomes Quadrant's resident correspondent in Strasbourg.  Tamara has wide experience as a journalist reporting for French radio stations, European newspapers and magazines together with covering the activities of the European Parliament and the Council of Europe.

These two new team members strengthen and add support to Quadrant's existing European operation, fronted by award winning senior journalist and producer Jim Gibbons, who has for the past three years been responsible for Quadrant's output to ITV stations throughout the UK, CNN World Report, SKY News and Deutche Welle (German State Television), with coverage of the activities of the European Parliament.

The technology required to deliver the new radio service directly to the UK radio stations was designed and developed by Quadrant's in-house IT and web services division.  Audio reports are delivered to radio news desks within minutes of being recorded and edited by Quadrant's journalists within the Parliament via the Web.  The system automatically selects relevant radio stations dependent upon interviewee and story subject, alerts relevant radio news editors and delivers broadcast quality audio interviews and script details for immediate broadcast.

The operation of the new radio contract is supported by Quadrant's UK-based team, which follows up the reports from Brussels and Strasbourg with direct contact with radio station news rooms.  PR account managers liaise directly with news editors to maximise usage of the radio stations.

Quadrant won the keenly contested, six figure contract in the face of stiff competition.

Said Dermot Scott, head of the Parliament's UK office: "The breadth and depth of the news service Quadrant offered and their existing track record were winning factors in securing this major contract."

Colin Stevens, managing director of Quadrant's European operation, said: "The company added a broadcast division to its PR and Public Affairs functions over six years ago and is now an international news provider used by every ITV region and almost all radio stations in the UK.  Quadrant offered a strong back-up team to market the product to broadcasters.  We are now a complete communications company, providing innovative solutions tailored to the client's need, which is different in every case.

"We believe that Quadrant is now seen as a major player in mainland Europe, which now accounts for over 20 per cent of our total business."