PR STUDENTS PROVE THEIR WORTH IN A CRISIS
Friday 20 January 2006
Postgraduate students studying public relations at Cardiff University have proved their potential as future employees by scoping prizes in an annual competition set by corporate communications company, Quadrant. Six students collected monetary prizes for their winning entries into the competition which is based on a real-life scenario.
Simon Hilliard won first prize for writing a crisis communications strategy in response to a brief set by Quadrant’s chief executive, Bill Jenkins.
Jenny Szweda and Matthew Jones came second and third respectively, and Philippa Daniels, Delyth Killen and Delyth Willis were also in the top six, for their work which forms part of the Postgraduate Diploma in Public and Media Relations at Cardiff University.
Supporting the course since it began in 1994, Cardiff-based Quadrant sets an annual exercise based on a real life situation for the students and offers a total of £300 prize money to be shared between the six best students.
Said Quadrant’s chief executive Bill Jenkins: “Creating real life scenarios to allow students to practise their skills is very important. We have worked with the University’s diploma course since its inception many years ago. Quadrant is pleased to be involved in the training of future PR professionals and to help in maintaining the exceptionally high standards of tuition set by Cardiff University.”