QUADRANT SHORT LISTED FOR PRESTIGIOUS AWARD
Monday 08 May 2006
A successful campaign to raise the profile of the European Parliament and MEPs on UK local radio stations has led to the only Welsh company being short listed for an accolade at the Chartered Institute of Public Relations Excellence Awards 2006.
Quadrant Media & Communications is competing against five other UK consultancies in the broadcast category, new for 2006, which recognises a campaign that effectively uses broadcast media to reach target audiences and achieve its objectives.
This year the Chartered Institute of Public Relations Excellence Awards received a record 724 entries for the 26 award categories, the highest number to-date.
The showcase awards, which will be presented in July in London, feature some of the UK’s heavy-weight public relations consultancies - with no other Wales headquartered contenders in any of the awards, other than Quadrant.
The Cardiff-based consultancy is engaged by the European Parliament to provide radio news reports and other radio programming about the activities of MEPs and the Parliament to radio and TV stations throughout the United Kingdom.
The service, provided free to all UK radio stations, is supplied from the European Parliament in Strasbourg and Brussels by Quadrant’s expanding broadcast division. The team are also responsible for Quadrant’s output to ITV stations throughout the UK, CNN World Report, SKY News and Deutche Welle (German State Television), with coverage of the activities of the European Parliament.
Colin Stevens, managing director of Quadrant’s European operation, said “It’s great to receive recognition for our work, especially as CIPR Excellence Awards are so prestigious and judged by the industry’s leading experts.”
CIPR Director General Colin Farrington said: “The number and standard of entries received this year is a good sign that the communications industry is thriving. Recent CIPR research shows that the PR industry is worth over £6 billion. These awards showcase the good PR work being carried out and the contribution it makes to business and society. At the same time they raise standards by identifying, rewarding and spreading the word about best practice. Reaching the final short list in any category is a real achievement, and Quadrant is to be congratulated.”