PR STUDENTS DEMONSTRATE SKILLS FOR THE FUTURE
Tuesday 27 March 2007
Postgraduate students studying public relations at Cardiff University have proved they’ve got the skills to progress in the competitive world of PR by scooping prizes in an annual competition set by corporate communications company, Quadrant.
Six students were awarded monetary prizes for their solutions to the problem that formed the basis of the competition. First prize went to Mitchell Gadd for writing a public affairs strategy in response to the brief set by Bill Jenkins, Quadrant’s chief executive. Alexandra Keyden and Gemma Vardon took second and third place respectively and Catherine Harris, Louise Rutter and Anna McGovern made up the six.
Cardiff-based Quadrant has been supporting the course since 1994, and annually sets a competition for the students based on real life scenarios. The competition itself forms part of the Postgraduate Diploma in Public and Media Relations at Cardiff University.
Bill Jenkins said: “Basing the competition on real life scenarios allows the students on the course to apply the theory in a way that will prepare them for the future. We’ve worked alongside the diploma course since its inception and have always found it mutually beneficial. Not only do we see the calibre of PR professionals that we may work with in the future but we can be part of their training.”