CARDIFF GETS COLOURFUL WITH A BRAND NEW LOOK
Monday 18 February 2008
Cardiff has launched its first ever city place brand as it moves towards taking its place among the elite cities of the world. The new logo is a departure from the stereotypical dragons and daffodils of the past. It takes its inspiration from the palette of colours that represent the city - from the greens of its parks to the blues of its waterfront. It has been designed for use as both a static logo and also in an animated digital format for the Internet.
Developed in consultation with the private and public sectors, the brand will act as a promotional umbrella under which the city can show itself to be an attractive, healthy and sustainable place to live, a leading short-break and shopping destination and a progressive and creative place to work, invest and study.
Bill Savage, chairman of Cardiff & Co, the public private body set up to promote the Welsh capital, said he was looking forward to showing the rest of the world what Cardiff has to offer.
“We are confident that we have created a distinctive brand for Cardiff that has the potential to give the Welsh capital a competitive advantage that will stand out on the world stage,” he said.