QUADRANT AND ITV PARTNER TO LAUNCH NEW ONLINE TV CHANNEL
Wednesday 15 October 2008
Quadrant is partnering ITV in a new ITV Television channel available via the web - ‘My Europe’.
The channel is dedicated to showing people how Europe directly affects their lives and it will carry video news from the UK members of the European Parliament back to their local communities.
The ‘My Europe’ channel is available via ITV Local – www.itvlocal.com - which is part of ITV’s rapidly expanding broadband web TV service. ITV Local already reaches over one million viewers each month.
Quadrant was chosen by ITV to provide all the content for the channel because of its wealth of experience in this area. The firm has worked for the European Parliament for over eight years, providing TV news to all ITV regions from Brussels and Strasbourg along with TV programming to CNN World Report, BBC, SKY News, Deutsche Welle TV Germany and TV3 and TG4 Ireland.
Viewers of ‘My Europe’ will be able to send an email to their local MEP with a single click or upload video messages with their own views on Europe. As well as the latest EU news, the channel will also give viewers a shortcut to finding out more about Europe and how to make the best of it for themselves, from planning a train journey to applying for regional grant aid worth millions of Euros.
There will be versions of the channel for each European constituency in the UK, including Wales, Northern Ireland and Scotland.
ITV Local’s Director of Programmes and Content Lindsay Charlton said “We are pleased to be working with Quadrant in this unique partnership to explain Europe to our audiences. For many years they have been a trusted source of TV news from Europe to the ITV Regions and we see this as a logical extension of our relationship.”
Quadrant’s Deputy Chief Executive Colin Stevens said “We take it as a great compliment that once again both ITV and the European Parliament have recognised our abilities as a leading European media and communications company. We are particularly pleased that ITV has chosen us to be Channel Manger of this exciting new venture, the first time an outside organisation has been trusted with the management of an ITV channel”.
ITV Local “My Europe” can be viewed on itvlocal.com/myeurope