WARBURTONS TO SPONSOR SWANSEA WINTER FUN

Warburtons is the toast of Swansea after becoming the title sponsor of the city’s Waterfront Winterland ice rink.

The family baker has signed a five-figure deal to encourage the people of Swansea to get their skates on at the bigger and better ice rink between 18 November and 6 January.

Waterfront Winterland is back for a second year after attracting more than 100,000 visitors during the 2006 event. This year’s festivities feature Warburtons Ice Rink, the giant wheel, fairground rides, a K2 climbing wall and a simulator featuring ‘The Snowman’.

Warburtons will be sampling its products throughout the seven weeks as well as giving away goodies to visitors to Santa’s Grotto.

David Williams, manager of Warburtons South Wales bakery, said: “This sponsorship deal is perfect for Warburtons. We are a family baker, still run by the fifth generation of the Warburton family, and the winter festivities and ice rink are family focused. We are pleased to be part of all the family fun in Swansea this winter.

“Swansea and the South West are key trading areas for Warburtons and sales are growing steadily so it’s good to be able to give something back to the region. We are also about to make a major announcement that will have a positive impact on the area so this sponsorship is perfect for us.”

Iwan Davies, Swansea Council’s Head of Culture and Tourism, added: “Warburtons has been extremely supportive of our Christmas celebrations in previous years, sponsoring the family pantomime for two years running. We are delighted to welcome them back as title sponsor of this year’s ice rink. Last year’s event was such an overwhelming success that we’ve made the ice rink even bigger this year so that more people can join in the fun.”

Ice rink tickets are available by calling 01792 637300 or visiting www.swanseachristmas.com